Last week I was moderating an event for the economic board of Amsterdam. About 300 people had come to hear three star creative entrepreneurs of Amsterdam, Ben van Berkel, Renny Ramakers and Duncan Stutterheim. As a moderator I did something that intriguingly enough led to quite a bit of discussion afterwards at the bar. The main question seemed to be, why did it work? I now think I have the answer and it is a story. But let me first explain what happened…